MODULAR IDENTITY, ILLUSTRATION, COLLATERAL, ENVIRONMENTAL
The Wild Rumpus is a bookstore in Minneapolis, Minnesota that specializes in books for young readers. It is a one-of-a-kind shop where you can find the best selection of children's books with a local and global variety. Within this bookstore there are animals roaming as well as caged, from chickens to kittens, The Wild Rumpus is an amazing place to visit.
The branding project was done to revive the brand they started 20+ years ago and bring the Wild Rumpus experience to life. With the help of 5 children from the Child and Family Study Center at the University of Wisconsin-Stout, I was able to come up with an identity that represents the playful aspect of children as the audience and animals as the experience.
INFOGRAPHIC, COLLABORATION, ILLUSTRATION
This project took place just outside of Arnhem, Netherlands. It was assigned to a group of 13 designers from the University of Wisconsin-Stout by Design Studio: Catalogtree. In teams of 2-3, we developed methods to find statistics based on the Jardin d'Email sculpture made by Jean Dubuffet at the Kröller-Müller Museum.
For my portion I was paired with Eliza Pommer. Because the park is such an abstract vision (based on teeth enamel) it was difficult to accurately summarize the surroundings. The things that we noted were that sculpture was immense, organic and filled with people of all ages to climb or enjoy. To try and collect that perspective, we asked over 30 people if they could draw what they thought was the shape of the sculpture. After collecting that data, we did an average of the scales and shapes. Our layer was added to the screen printed poster that was then printed at Plaatsmaken in Arnhem, Netherlands.
SCREEN PRINT, ILLUSTRATION
As a piece on wordly identity, this screen print represents the undeniable truth that is "death." Every living creature must grow to appreciate the life cycle. Mourning is real and unavoidable, but also a part of life. The "Undeniable Truth" shows death in the light of beauty.
ABSTRACTION, COLLABORATION, CONTEMPORARY ART
This workshop is the last of the three workshops during the University of Wisconsin-Stout Summer 2015 Dutch Contemporary Design Trip. Graphic Designers from Holland and Belgium, Joris Kritis and Bart de Boets, led the workshop in an studio space that was recently considered abandoned and is now an artist space.
The Just Judges is a project based on a panel that was stolen from an altarpiece in Ghent, Belgium. There are many conspiracies about who stole it and what the current whereabouts are. Over the period of two days, 13 designers from UW-Stout worked together and separately to re-create a version of this piece The Adoration of the Mystic Lamb/The Just Judges.
Inktober is a daily drawing initiative taking place during the month of October every year. It was started by the illustrator Jake Parker. This last October, 2015, I began my 31-day series on objects that I own. There are some very normal things, some design focused items but mostly just oddities that I enjoy.
For more information see the Inktober webpage.
PACKAGING, IDENTITY, DIY, KIT
A "do-it-yourself" kaleidoscope making kit. It is designed for children and adults alike. Upon opening your new Florascope Kit you will find a display of items for assembly. Since the user has complete control of the product, there is room for creativity. Decorated papers, flowers and seeds are provided but the user can also find their own for customization. The objects used to create the product include: a pepper grinder, reflective gift bag, paper board, flowers and seeds from outside and local flower shops, thin plastic and printed paper.
TYPE STUDY, ABSTRACTION, POSTER
This project is a type study of my visual findings in Amsterdam, Netherlands. After spending a day walking through Amsterdam and taking photos of various pieces of type that inspired me, I developed a path that combined architecture and type. Exploring how type lived on store fronts, house numbers, street signs, it was fascinating to me how it all blended together.
This semi-annual magazine publication is 100% created by students at the University of Wisconsin-Stout. A small team of graphic designers, artists, and writers work together to come up with an encompassing theme each semester. After the theme is selected, each member contributes to their own section. When complete, the print production begins. Using the resources at the Communication Technology building, Pepper Magazine is printed by the cross-media graphics students. Every semester brings new challenges with color, binding, paper stock, poster inserts, etc. As a group, the Pepper Organization and the CMG students oversee that each piece is completed to standard.
My contribution to Pepper magazine has been throughout three magazine editions: EIGHT: "The Mind," TEN: "Issue 10" and ELEVEN: "The Time Before Now."
SCREEN PRINT, ZINE, ILLUSTRATION, SOCIAL COMMENTARY
This piece is a social commentary on the emergence of the "hipster" culture. "The Super Official Guide to Being Ultra Hip" portrays things you have to do in order to be part of this super hip-hipstery-ness. The origin of the word "hipster" came from the early 1900s starting with the word "hip."
"Hip" via Urban Dictionary: Cooler than cool, the pinnacle of what is "it". Beyond all trends and conventional coolness.
"Hipster" via Urban Dictionary: Hipsters are a subculture of men and women typically in their 20s and 30s that value independent thinking, counter-culture, progressive politics, an appreciation of art and indie-rock, creativity, intelligence, and witty banter.
To summarize, be "hip" is to be cool, but to be a "hipster" is so cool that you are anti-cool. By popular demand, media and society have reached a point where "cool" is something that is virtually unattainable. Always trying to be something that someone else isn't, extreme non-conformity just ends in a general conformity.
This culture is something that I may not ever understand. I felt the need to exaggerate it's worth into a social commentary in the form of a guide to become the hipsteriest hipster possible, if you're into that.
IDENTITY, PACKAGING, ILLUSTRATION
These selections give you the opportunity to sample wines from across the world. Sauvignon Blanc from the North Coast of California, Merlot from Bordeaux, France, Garnacha from Spain, and Pinot Grigio from Italy. It comes in a sample pack with a barrel stave to serve four glasses of wine. The packaging is bilingual and designed with motifs specific to the region.
POSTER, HANDMADE, LETTERING
Today, it is often difficult to ensure food safety, which means the quality and the sustainability in the production and in the sale of food. At the same time finding the right balance between agriculture and natural resources is extremely complex.
We must promote a behavioral change through out nutrition education and information campaigns. There is an urgent demand for changing the food system to ensure better nutrition. The new food system we must pursue is a system in which food becomes a renewable matter, where the resources go from one usage to another without waste and maintaining a close link with the people and the territory
The 2013-2014 edition of Posterheroes is part of a two-year project focused on Systemic Food, which aims at investigating the theme of food in its social, environmental and economic nature. Posterheroes 4 addresses feeding as a cultural element, mirror of the traditions and socio-cultural changes, in close connection with the territory.
*Poster series was selected for the 2013-2014 global poster series competition in Italy during the summer of 2014. It was one of the 40 designs selected and of those 01/03 winners were from the United States.
ADVERTISING CAMPAIGN, VIDEO, APP
The direction for this campaign is to develop more of an interest in the new Hyperlapse App as a tool for time-lapse creation. Currently, there is a significantly low circulation of the app on social media and there is a need to create that interest. To create an interest, the main strategy will be to show how easy, free and versatile it is to use Hyperlapse. To drive this new audience to use the app, the attitude will be to create an upset or an edge on video production as well as showing it’s capabilities.
SCREEN PRINT, ILLUSTRATION, PERSONAL IDENTITY
There are many personalities, attributes and nicknames that I have received throughout the years. They are not the most glorious, but they are real. This screenprint is a look into my past and present through various memories with friends and family.
A select few: French Fry Fingers, Careful, Thunder Thighs, Travel Bug, Allergic to Everything, Bunny, Egg Head and my favorite, Flying Squirrel
RESEARCH, PUBLICATION, SUSTAINABILITY
As a practice, sustainability is something that most designers think about only in production or sometimes never at all. Now–Repeat is a series of quick-guides to inform emerging graphic designers about the importance and possibilities of adding sustainability into your design practice. With a brief description of history, current movements and simple production methods, these publications help designers view sustainability as a repeatable holistic production.
SCREEN PRINT, ILLUSTRATION, ZINE
To show my hometown pride for Fargo, ND this screenprint is designed to reveal the truth about Fargo. "Fargo is more than just flat lands and bad accents." Due to the Fargo movie (1996) and now the Fargo Series (2014) there are a lot of stereotypes that my hometown and I have been pegged into. From bloody serial killers to deathly cold temps this stereotype is dark but hilarious.
In these zines, I share some of the highlights of Fargo: The Sledding Dike, The Fargo Theater, The Hjemkomst Heritage Center, The Piano Project and the plaid lifestyle.
This project has been the brain-child of Adam Sprenger, Program Director for one of the most successful Minneapolis radio stations, Jack-FM. The goal of each animation is to make an announcement about the happenings at Jack-FM. The animation brings both talent stars from Jack-FM to life in a 2-D digital format. Remy Maxwell, the rugged-biker-dude who does what he wants and Biggie, the little wild child.
To promote CBS Radio Stations at the Minnesota State Fair, I worked on a team with CBS Radio Promotions to create social media posts and t-shirt designs. This year we saw exponential increases in t-shirt revenue.
The first annual TEDxUW-Stout took place in October of 2015. The preparation for the event was about a year long of coordination of volunteers, speakers and event promotion. Mary McManus, the founder of the event, asked if I would help brand, promote and learn the process it takes to hold a TEDx event.
EDGE was the theme of the 2015 TEDxUW-Stout: Explore, Discover, Grow, Engage. The presenters were prompted to speak about ideas worth spreading from fun in the work place to engaging students in the classroom.
Initially, I was in charge of branding the event and designing the website. With the help of the Memorial Student Center Design Team and supporting volunteers, we produced an event with signage, hand outs, presentation slides, staging and more.