ADVERTISING CAMPAIGN, VIDEO, APP
The direction for this campaign is to develop more of an interest in the new Hyperlapse App as a tool for time-lapse creation. Currently, there is a significantly low circulation of the app on social media and there is a need to create that interest. To create an interest, the main strategy will be to show how easy, free and versatile it is to use Hyperlapse. To drive this new audience to use the app, the attitude will be to create an upset or an edge on video production as well as showing it’s capabilities.