advertising, print, digital, experience
The direction for this campaign is to develop more of an interest in the new Hyperlapse App as a tool for time-lapse creation. Currently, there is a significantly low circulation of the app on social media and there is a need to create that interest. To create an interest, the main strategy will be to show how easy, free and versatile it is to use Hyperlapse. To drive this new audience to use the app, the attitude will be to create an upset or an edge on video production as well as showing it’s capabilities.
Not very many people are aware of the great technology of the Hyperlapse App. It's an app designed by Instagram to produce high-quality, highly-stabilized videos from your mobile phone. The stabilization surpasses GoPro and any other video app in performance.
To promote the Hyperlapse App, there is a need for engagement. Hyperlapse is something you use on the go, when you are on vacation, while you are out exploring locally and when you are surrounded by friends and family. It's another way to engage your audience. The technology is interesting and breeds possibility with a high quality result.
The engagement of Hyperlapse can be identified through multiple mediums. Connecting people with Hyperlapse can be done through print, digital, guerilla marketing and on-site sponsored engagement.