Minnesota State Fair
social media, merchandise
CBS has had a presence at the Minnesota State Fair for years. This includes various sections of the 2-week long fair. The WCCO – TV, WCCO - Radio, Jack-FM and Buz'n are all sponsored locations with interactive activities all week. Paired with the goals of CBS marketing and promotion, we branded each location using signage and hype through social media and video. In 2016, we saw exponential increases in sales revenue of designed merchandise.
The iconic Minnesota State Fair has held it's ground for over 150 years. The fairgrounds extend to 320 acres which get filled with some of the best things for only 2 weeks out of each year. The famous Martha's Cookies, Pronto Pups and fried everything is enough to bring almost 2 million people each season. To be a part of this event is something spectacular.
The CBS Marketing Team always know how to drive interest and engagement. Together we worked on a campaign to commemorate the death of Prince at the Jack-FM booth, a campaign to promote daily country shows at the Buz'n booth and to have live on-airs shows at the WCCO booth.
In addition to engagement, prize winners and a large draw of people at each event, the part that I directly influenced was the merchandise. Designing most of 2016's apparel for the state fair led to exponential increases in year-to-year sales.