research, publication, sustainability
Sustainability in terms of design has been a consideration, a course or a contemplation for a few years now. It hasn't been until more recent that designers have really taken hold of the taking sustainability into their own hands. Now-Repeat solves the issue of not knowing exactly where to start. As a series of quick-guides to get a jump start into the industry, it's a great way to get the conversation of sustainability in design going.
As a practice, sustainability is something that is traditionally thought about last in the design process. First you start with an idea that solves a problem, then you push and pull with an idea, and then you make the final product. It's usually not until the point of production that sustainability becomes a factor, if it's considered at all. If this idea was turned on it's head and we were to think about sustainability first, starting with initial strategies for the outcome to be the most cost-effective and sustainable solution. This way of thinking reminds me of the "mobile first" initiative – where you begin to design with the intent to reduce. Sustainability needs to come first in this industry.
To move sustainability to the forefront of design thinking, people need to first be educated about the overall issue, the solutions and the accessibility to make better decisions. The current solutions to this issue include getting a degree in the very limited offerings of sustainable courses or reading very lengthy books about the subject. This content is way to dense for a beginner, to gain knowledge, one must jump in and start with the basics.
Now–Repeat is a series of quick-guides to inform emerging graphic designers about the importance and possibilities of adding sustainability into your design practice. With a brief description of history, current movements and simple production methods, these publications help designers view sustainability as a repeatable holistic production.