POSTER, HANDMADE, LETTERING
Today, it is often difficult to ensure food safety, which means the quality and the sustainability in the production and in the sale of food. At the same time finding the right balance between agriculture and natural resources is extremely complex.
We must promote a behavioral change through out nutrition education and information campaigns. There is an urgent demand for changing the food system to ensure better nutrition. The new food system we must pursue is a system in which food becomes a renewable matter, where the resources go from one usage to another without waste and maintaining a close link with the people and the territory
The 2013-2014 edition of Posterheroes is part of a two-year project focused on Systemic Food, which aims at investigating the theme of food in its social, environmental and economic nature. Posterheroes 4 addresses feeding as a cultural element, mirror of the traditions and socio-cultural changes, in close connection with the territory.
*Poster series was selected for the 2013-2014 global poster series competition in Italy during the summer of 2014. It was one of the 40 designs selected and of those 01/03 winners were from the United States.