SCREEN PRINT, ZINE, ILLUSTRATION, SOCIAL COMMENTARY
This piece is a social commentary on the emergence of the "hipster" culture. "The Super Official Guide to Being Ultra Hip" portrays things you have to do in order to be part of this super hip-hipstery-ness. The origin of the word "hipster" came from the early 1900s starting with the word "hip."
"Hip" via Urban Dictionary: Cooler than cool, the pinnacle of what is "it". Beyond all trends and conventional coolness.
"Hipster" via Urban Dictionary: Hipsters are a subculture of men and women typically in their 20s and 30s that value independent thinking, counter-culture, progressive politics, an appreciation of art and indie-rock, creativity, intelligence, and witty banter.
To summarize, be "hip" is to be cool, but to be a "hipster" is so cool that you are anti-cool. By popular demand, media and society have reached a point where "cool" is something that is virtually unattainable. Always trying to be something that someone else isn't, extreme non-conformity just ends in a general conformity.
This culture is something that I may not ever understand. I felt the need to exaggerate it's worth into a social commentary in the form of a guide to become the hipsteriest hipster possible, if you're into that.