MODULAR IDENTITY, ILLUSTRATION, COLLATERAL, ENVIRONMENTAL
The Wild Rumpus is a bookstore in Minneapolis, Minnesota that specializes in books for young readers. It is a one-of-a-kind shop where you can find the best selection of children's books with a local and global variety. Within this bookstore there are animals roaming as well as caged, from chickens to kittens, The Wild Rumpus is an amazing place to visit.
The branding project was done to revive the brand they started 20+ years ago and bring the Wild Rumpus experience to life. With the help of 5 children from the Child and Family Study Center at the University of Wisconsin-Stout, I was able to come up with an identity that represents the playful aspect of children as the audience and animals as the experience.